The Scorevant Blog
Tactics, frameworks, and case studies for Amazon FBA sellers, TikTok Shop operators, and DTC brand owners.
The 5-Dimension Product Scoring System Used by 7-Figure Operators
Most sellers evaluate products on gut feel. The operators hitting 7 figures use a repeatable scoring rubric across profitability, virality, logistics, competition, and brandability.
TikTok Shop vs Amazon FBA: Where to Launch Your First Product
Two completely different beasts. One rewards speed and virality. The other rewards patience and SEO. Here's how to choose based on your product type and risk tolerance.
How to Calculate True Product Profitability Before You Source
COGS, FBA fees, PPC spend, return rates, storage fees — most sellers forget 40% of their real costs. This is the exact margin model used by operators who know their numbers.
The Exact Ad Hooks That Get 3%+ CTR on TikTok for Physical Products
After analyzing 200+ TikTok ad creatives across physical product categories, these are the hook formulas that consistently outperform. With real examples and scripts.
When to Scale vs Kill a Product: The Decision Framework That Saved Me $40k
Holding onto a losing product too long is the #1 way operators bleed cash. Here are the exact ROAS, CTR, and day-over-day thresholds that trigger a scale or kill decision.
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